Vimto commissioned Hooke to investigate the use of DOOH advertising. Through a network of Spar convenience stores we were able to demonstrate the power DOOH advertising technology can have on potential customers shopping habits.
Our creative design team were supplied with the official TV advertising footage which they edited down to compose a 30 second showreel. The showreel was to be displayed at the point of purchase on a 10’ iPad tablet attached to the shelving system.
EPOS data was being collected from the tills and part of our brief was to supply the data in the form of info graphics back to the Vimto Marketing team.