AB-Inbev commissioned Hooke to create a digital promotional video for a range of Stella Cidre branded cider products.
The promotional video was being used in a ‘point of purchase’ advertising campaign being run in Spar stores. They wanted to take advantage of DOOH advertising to investigate shopper habits.
The campaigns aim was to investigate whether DOOH advertising had a positive impact on product sales. EPOS data was being collected from the tills and part of our brief was to supply the data in the form of info graphics back to the Stella Cidre’s Marketing team at Inbev.
Our design team were supplied with the brands official raw TV footage which was edited down to compose a 30 second advert to promote the product.View Website