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Originally established by the Professional Golfers’ Association of America, The PGA TOUR is main organiser of major gold tournaments across the USA. Established in 1968 the PGA TOUR has become a well known brand to any liesure golfer the world over.

We were commissioned to assist in the expansion of the brand into the retail merchandise space. Working alongside leading brand licensing agent Global brands of London we developed packaging guidelines that are still be used some 10 year later. In all well over 100 products were developed with a ‘PRO’ series spin off as well as an ‘Academy’ range. Products were even ‘exclusively’ developed for John Lewis, BHS & Argos.

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Other Works

  • AB-Inbev

    AB-Inbev commissioned Hooke Design to design and create a digital promotional video.

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  • CLC Media

    CLC Media was setup as a design & marketing resource…

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  • Pepsico

    Pepsico commissioned Hooke to create a digital promotional video for both Tropicana & Porridge Oats branded products.

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  • Vimto

    Vimto commissioned Hooke to investigate the use of DOOH advertising. Through a network of Spar […]

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