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Nescafé

Hooke were commissioned by Nescafe to develop a new way to interactive with their potential customers and to investigate if DOOH advertising had any effect on their shopping habits.

 

Through our relationship with Spar we secured the rights to run a wireless, digital advertising network within their convenience stores.  EPOS data was being collected from the tills and part of our brief was to supply the data in the form of info graphics back to the Vimto Marketing team.

 

Our design team were supplied with the official TV advertising footage which they edited down to compose a 30 second showreel. The showreel was to be displayed at the point of purchase on a 10’ iPad tablet attached to the shelving system.

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