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The Fédération Internationale de Football Association (FIFA) is an association governed by Swiss law founded in 1904 and based in Zurich. It has 209 member associations and its goal, enshrined in its Statutes, is the constant improvement of football.

The team at Hooke were commissioned to develop consumer product packaging that would help the brand extend its retail presents. Fit-for-purpose, creative solutions that adhered to the official brand guidelines was created.

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