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Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While always retaining its DNA, in recent years Diesel has evolved into the world of premium watches, becoming a true alternative to the established luxury brands.


Hooke was commissioned to produce a large number of both Ladies & Gents product images to illustrate the quality and the attention detail that goes into every individual Diesel watch.


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