CLC Media is part of Blackpool City Learning Centre and its purpose is to promote and develop new and exciting ways of learning. CLC Media was setup as a design & marketing resource for all of Blackpool Council’s internal departments. the idea was for the CLC Media to sell generate revenue from utilising the resources it has invested in. Hooke Design were commissioned to create a new brand and promote the new venture within all of Blackpool’s Council Departments. One of the biggest obstacles was the fact that we were not allow to use the word marketing in any of the promotional literature.