BHS and Hooke have worked together on a number of projects over the last few years. ON PAR was a project created for the mens gifts department. Branding, brand guidelines and packaging were all created by the team.
Mind Body Sport was a line of products which were aimed at the female home exercise product market. The packaging design was to utilise polypropylene in it’s core construction. This rigid structure would then be covered with a printed sleeve that would contain all the product information. With its durable qualities, the concept was that the customer could use the packaging as a storage device.