AB-Inbev commissioned Hooke to create a digital promotional video for a range of products that were being sold in the run up to the Budweiser sponsored FA Cup.
The promotional video was being used in a ‘point of purchase’ advertising campaign being run in Spar stores. It was to form part of the ‘Up your game’ campaign. They wanted to take advantage of DOOH advertising to investigate shopper habits.
The campaigns aim was to investigate whether DOOH advertising had a positive impact on product sales. EPOS data was being collected from the tills and part of our brief was to supply the data in the form of info graphics back to the Budweiser Marketing team at Inbev.
Our design team were supplied with the official raw TV footage which was edited down to compose a 30 second advert promoting 10 bottle packs of Budweiser.