September 2008

Sally Maude, PR and Marketing Manager joined Hooke in
September 2008.

Sally has a First Class BA Hons in PR and Marketing
combined with more than 12 years experience in agency,
private and public sectors.

Successes include the media management of Lancashire Constabulary’s biggest criminal trial – Morecambe Bay
Cockling tragedy.

Experience in media management and PR and marketing communications for Lancashire Constabulary, TVR
Engineering Ltd and with Greenwood Tighe Public
Relations.

August 2008

Hooke secured a lucrative contract with Halsall International, which will see its brand portfolio expand to include JCB & 'X' Factor.

The project's aim is to expand the brands into other European markets and involves translating the product packaging into French, German & Spanish.

This huge project will involve Hooke's designers working closely with its translators to ensure that the finished packaging adheres with the JCB & 'X' Factor brand guidelines.